Navigating pricing in an era of tariffs and trade shifts
In a unstable global trade environment, companies are under pressure to make fast and far-reaching pricing decisions.
Foto: Implement Consulting Group
The recent announcement of a 20% US tariff – introduced with just 90 days’ notice and potentially subject to change – highlights how quickly the rules of international business can change.
Will this spark retaliatory tariffs from the EU or lead to a new trade agreement – potentially reshaping policy not only between the US and EU, but also in relation to China and other major markets?
For many European exporters, this triggers an urgent question: adapt or absorb?
But the real challenge is broader. How do companies navigate uncertainty in a trade landscape that is increasingly shaped by sudden regulatory changes and tariff adjustments? Tariffs may come and go, but the ability to respond decisively remains a lasting competitive advantage.
