Consafe Logistics unveils new company logo after 21 years
Consafe Logistics, a leading European supplier of warehouse management solutions, has revealed its refreshed company logo, marking the first update in over two decades. This change symbolizes the company’s evolution and its commitment to staying at the forefront of the supply chain technology industry.
Foto: Consafe
Our old logo has been a crucial part of Consafe Logistics' legacy, helping build the strong foundation we have today. However, our customers, markets, and products have evolved. It was time to match the current world,” says Hélène Rönnmark, Chief Marketing Officer at Consafe Logistics. “The new logo represents our unique identity in 2024 and is designed to last for the next 20 years, reflecting our dedication to delivering superior customer value both today and in the future.”
The Creative Process
"Redesigning a logo that has been part of our DNA for over 20 years is a complex task. The old logo is deeply ingrained in our company’s history. Naturally, it holds emotional value for our coworkers and recognition for our customers. We wanted to create a new version that respects the legacy while representing our forward-thinking approach,” explains Téo Pavlidis, the designer of the logotype.
“We organized workshops with different stakeholders to gather a variety of perspectives and define the elements unique to our company's identity. The new logo incorporates these elements: the C and L monogram represents partnership, the blue color signifies expertise, and the shape of the frame symbolizes an application, highlighting our product and our tech focus. The 'A' in the logo stands for Astro, our modern supply chain software, top quality, and thought leadership," shares Téo Pavlidis.
Foto: Consafe
A New Chapter
"Our logo is updated, but our core values, ownership, and dedication to our customers remain the same. We are excited about this new chapter and hope that existing customers will see our evolution—not just in our software but also in our brand. For new markets, this modern logo will help us stand out as a leading supply chain tech provider, ready to address the ever-changing needs of the warehousing industry,” adds Hélène Rönnmark.
About Consafe Logistics
Consafe Logistics is a software product company. We design a warehouse management system and warehouse control system (WMS & WCS) that make the warehouse operations of logistics and supply chain companies smarter, more effective, and thus more sustainable. We are present in eight European countries:
Belgium, Denmark, Finland, the Netherlands, Norway, Poland, Sweden, and the UK. Our headquarters is in Lund, Sweden. The Consafe Logisti
