07.04.2022  |  Branchenyt

WITRON continues on the road to success: Sales reach 1 billion EUR

Indhold fra partner Hvad er dette?

The WITRON Group keeps growing strongly in 2021. With a revenue growth of 340 million euros (375 million USD) - which corresponds to an increase of more than 48 percent compared to the previous year - the one-billion-euro mark was crossed for the first time. With 600 new hires, the number of employees also increased significantly.

2021 was not just a busy year for WITRON, but also an extremely successful one: The company’s 50th anniversary was celebrated “in accordance with the circumstances” due to the global pandemic. Nevertheless, we celebrated 120,000 square meters of additional production area for conveyor technology and switch cabinets with the opening of the 200-million-euro investment “Werk II Nord”. The company’s total footprint was more than doubled. In addition, the Group’s sales exceeded the one-billion-euro mark for the first time in the company’s history with 1.05 billion euros (1.2 billion USD). Furthermore, more than 600 additional employees will support the WITRON team. For the third year in a row, 100+ new apprentices were integrated into the work environment in 17 different vocations. Prospectively, another 1,800 jobs are to be created in Parkstein in the coming years. In the next years, the focus will also be on extensive international investments and a further increase in the number of employees. There are plans to significantly expand the US company headquarters in Chicago, both in terms of building structure and staff members.

Impressive order entry from new and regular customers

The basis for the exclusively organic growth and the well-filled order books is a striking order entry of new projects. Just as in the previous year, the revenue from newly signed orders exceeds the annual sales achieved in the same year. The reason for this extraordinary growth is the strong confidence of new and regular customers in WITRON’s automated end-to-end solutions.

Numerous installation contracts were signed with food, near-food, and non-food retailers from the core markets of Europe and North America. A major part of the orders refers to omni-channel distribution centers, which supply all distribution channels - stores, click & collect, online customers - with all dry, fresh, and frozen products - both cases and pieces. WITRON also started with the implementation of a pure e-food DC for a Swedish retailer.

Migros Neuendorf - a food / non-food distribution center for all distribution channels

Despite still difficult conditions due to the present Covid-19 pandemic, national and international ramp-ups were completed in time. These also included the commissioning of the Migros Verteilbetrieb AG logistics center in Neuendorf (Switzerland). The facility with a size of 490,000 square meters supplies stores of different sizes as well as e-commerce customers from an assortment of more than 100,000 different items - food, frozen goods, everyday goods, specialty store assortments, and even furniture. Almost 100 percent of the pick units are picked automatically.

From OPM to OCM / integration instead of fragmentation

Omni-channel logistics in food retailing has been facing a variety of challenges in recent years. Therefore, in an increasingly complex market environment, “integration instead of fragmentation” is the order of the day. To this point, WITRON solutions often show a high unique selling point. The basis is the WITRON OCM strategy (Omni Channel Machinery), which combines all horizontal and vertical players into an effective overall structure and eliminates uneconomic silo solutions. The OPM / COM technology - now in its fifth generation - in combination with highly dynamic piece picking solutions such as the All-in-One Order Fulfillment system (AIO) and innovative IT elements form a high-performance structure in terms of economy, ecology, and ergonomics.

Even cases that cannot be automated are now integrated into the overall OPM process via stationary and semi-automated goods-to-person workstations (GTP) in an intelligent and conveyor system-related way so that these “uglies” can be ergonomically picked or consolidated from storage pallets or storage trays onto order pallets/roll containers in a sequenced and store-friendly manner - regardless of the temperature zone.

FPM - paradigm change in fresh logistics

A great market potential has been generated especially in the fresh produce sector with the Flow Picking Machinery (FPM) - a fully automated solution that is preferably implemented in flow-through warehouses. This refers to highly dynamic systems that turn over completely once a day and supply many hundreds of stores just in time with ultra-fresh products. In March 2022, for example, the French food retailer, E.Leclerc Socamil, received the prestigious French logistics award “Rois de la Supply Chain” for its use of FPM at the Castelnaudary site, presented by “Supply Chain Magazine”. In the award laudatory speech, FPM was even titled a paradigm shift in automated fresh food logistics.

Consistent expansion of service and operator services

In the meantime, 1,561 COM machines, which stack more than 40 million cases daily onto pallets or roll containers, have already been implemented or sold in 87 projects. High system availability is guaranteed by WITRON’s OnSite teams who work directly at the customer’s site in combination with customized service and operator models. Currently, WITRON already employs 57 OnSite teams in 13 countries - the demand is still rising. In 2021, teams in Australia and Sweden were added for the first time, which means that more than 3,000 employees in the service environment ensure permanently high system availability and investment security nationally and internationally - over 90 percent of the staff members work directly at the customer’s site.

Corporate culture as a success factor

“The market has clearly shown that corporate culture plays a decisive role, especially in the project business and in long-term partnerships. Competence, experience, and commitment are undoubtedly the foundation for success”, according to WITRON’s founder and owner, Walter Winkler, “the decisive factor is our unique corporate culture. Constantly practiced values such as taking on responsibility, rolling up one’s sleeves, keeping promises, being credible, reliable, and predictable, and remaining down to earth are no buzzwords, but vital key differentiators that make a company unique and not interchangeable on the market”, emphasizes Walter Winkler.

“We realize projects in a system-relevant industry sector. Our solutions supply more than 100 million people daily with groceries and many important everyday necessities in stores or online. We are aware of this responsibility and challenge every day. And with the optimal opportunities offered by the additional resources of Werk II Nord, highly motivated employees, and a full order book, we are happy to meet this challenge. 2021 has been a successful year for the WITRON Group. And especially in a socially and politically difficult environment, we will continue to work hard for the success of our customers and employees”.

Mere fra WITRON Engineering BV

WITRON Engineering BV


  • info@witron.nl
  • 31 478 551 855
  • Keizersveld 47c, 5803 AM Venray Holland

It takes more than sound technology and know-how to plan and realize the best logistics systems. For more than 40 years, WITRON has been developing highly dynamic and innovative logistics and order picking systems for retail and industry. Logistics systems that generate sustainable competitive advantages for our customers. Planning and realizing the best solutions is dependent upon a var…

Se virksomhedsprofil  

Strategi & ledelse

“Always start with the goal in mind” - Durability and flexibility of highly dynamic logistics centers

For many years, Thomas Kerkenhoff was responsible for logistics at EDEKA Rhein-Ruhr Stiftung & Co. KG, with its network including the two highly automated distribution centers in Hamm and Oberhausen - and he is a man of clear words: “In order to operate a facility successfully and economically in the long-term, you need a very good team, both at your logistics partner and on site that is constantly working on the enhancement of the mechanical components and the software. But this only works if you also have a partner who has already implemented a large number of systems in the industry worldwide, and thus has extensive experience, know-how, and references.” Kerkenhoff knows what and who he is talking about. He has been a WITRON customer for more than 15 years.

Indhold fra partner


E.Leclerc Socamil and WITRON win prestigious French logistics award

Great honors for E.Leclerc Socamil. The French food retailer received the “Rois de la Supply Chain 2022” award, the most prestigious logistics prize in France, from the “Supply Chain Magazine”. The award was given for the fully automated omnichannel / multi-temperature distribution center in Calstelnaudery and was designed and implemented by the logistics lifetime partner WITRON. The core innovation is the world debut FPM (Flow Picking Machinery), a fully automated “flow-through warehouse” for the complete range of fresh and ultra-fresh products. FPM was described by the jury as a paradigm shift in the supply chain of French fresh produce logistics. The award now allows E.Leclerc to participate in the European Logistics Association Award.

Indhold fra partner

  SCM.dk anvender cookies, som vi bruger til at huske dine indstillinger og statistik m.m. Når du fortsætter med at bruge websitet accepterer vores nye cookie- og persondatapolitik. Læs mere