New JDA and KPMG Survey Says Artificial Intelligence is the Most Impactful Supply Chain Technology for CXOs in 2019
Second annual survey reveals that real-time visibility is driving digital supply chain investments enabled by AI, ML and cognitive analytics
Gartner Supply Chain Executive Conference, Phoenix, and Scottsdale, Ariz. – May 13, 2019 – The second annual joint survey of supply chain executives from JDA Software, Inc. and KPMG LLP (KPMG) details the key innovation investments across retail, manufacturing and logistics in 2019. The JDA & KPMG Digital Supply Chain Investment Survey, conducted by Incisiv reveals that end-to-end visibility continues to be the number one priority for the second consecutive year, driven by artificial intelligence (AI), machine learning (ML) and cognitive analytics.
AI/ML and Cognitive Analytics Viewed as Most impactful Driver Towards Enabling End-to-End Visibility
The new survey reveals that supply chain traceability and visibility continues to be the highest investment area for supply chain executives (77%).
To achieve this level of visibility, supply chain executives plan to deploy or test cognitive analytics (82%), AI/ML (62%) or digital control tower (55%) technology in the next 24 months.
Together, AI/ML technologies are viewed as the most impactful technology this year (80%) given its wide applicability and promise of addressing complex business problems across the value chain.
Cognitive/predictive analytics was also ranked highly, as 75% of respondents believe it will have a disruptive impact in the year ahead. Overall, since last year, AI has shifted into the high impact/high planned adoption quadrant for surveyed executives, confirming the importance of the impact this technology will have on supply chains in the year ahead. (see Figure 1).
A truly autonomous supply chain requires predictive end-to-end visibility and these survey results echo our vision to make this a reality for our customers,” said Fred Baumann, group vice president, Industry Strategies, JDA. “Supply chain executives must invest in the critical technology elements such as AI/ML that will simultaneously unlock the value from customer data while shedding light on disruptions before they occur, recommending prescriptive actions for a smarter, more agile supply chain.”
Drilling down even further into how impactful AI/ML technologies are, survey respondents found the highest value use case to be the ability to optimize inventory (51%) followed by predictive distribution (45%) and optimizing distribution networks (42%) because companies need the ability to fulfil from anywhere, profitably. Cross-industry, the highest value use cases for AI were identified by respondents to be:
- Increasing inventory and pricing accuracy for Retail
- Improving demand forecasting for Manufacturing
- Optimizing distribution network for Logistics
Investment Challenges and Innovation Roadblocks
Though speed-to-market was ranked as a top investment driver for 69% of respondents, resistance to change is the number one challenge to driving innovation for 42% of respondents. The inability to assess the potential of new technology has risen over the last year, indicating a disconnect between technology hype and technology value. Executives struggle to visualize and quantify the measurable impact that a technology will have on their business. To address this, executives must underscore the measurable impact that AI/ML and cognitive analytics will have, as a true step change towards the performance of global supply chains. Providers that have a proven value delivery track record in the AI/ML space will hold a competitive advantage overcoming this challenge.
Another way executives are driving innovation is through cloud technologies. Cloud adoption is viewed as enabling speed-to-market by respondents. Sixty-four percent believe cloud helps them quickly adapt to business needs and drive business agility 2X faster than any other technology.
JDA and KPMG are at the Gartner Supply Chain Executive Conference in Phoenix, this week, May 13-16, in booth #313 (JDA) and booth #325 (KPMG) where attendees can access the 2019 Digital Supply Chain Investment Survey results. JDA will also be showcasing its moonshot – the Autonomous Supply Chain!
Survey Methodology
Incisiv collected responses from 93 supply chain executives in the retail, manufacturing and logistics industries in February 2019 to determine the findings. Fifty-eight percent of respondents are from companies that are worth more than $1 billion and 74 percent of respondents decide or directly influence supply chain purchase decisions.
Additional Resources:
- Learn more about the JDA & KPMG 2019 Digital Supply Chain Investment Survey
- Check out JDA’s Luminate Control Tower to start your autonomous supply chain journey with real-time visibility
