Coca-Cola HBC to Digitally Transform its End-to-End Planning with Blue Yonder
The COVID-19 pandemic has changed consumption patterns as bars and restaurants were closed and more people re-created their consumption routines at home. This means that beverage producers need the ability to better predict demand.
To improve visibility and seamlessly orchestrate its supply chain, Coca-Cola HBC has chosen Blue Yonder’s SaaS-based Luminate™ Planning solutions to power its end-to-end supply chain.
Coca-Cola HBC is a strategic bottling partner of The Coca-Cola Company in 28 countries, offering consumer-leading brands in the sparkling, juice, water, sport, energy, plant-based, ready-to-drink tea, coffee, adult sparkling, and premium spirits categories. The company was looking for a digital, end-to-end planning solution to support a 24/7 supply chain and its broad product portfolio of more than 100 brands and 4,000 SKUs.
