Blue Yonder-undersøgelse viser, at 86% af forbrugerne er villige til at udskyde leverancer, hvis det er mere bæredygtigt
44% say their interest in shopping sustainably has increased since the start of the pandemic
Blue Yonder today released findings from its 2022 Consumer Sustainability Survey, which revealed retail consumer preferences related to sustainable shopping habits. The survey found that more than three quarters (86%) of consumers are willing to delay e-commerce deliveries for the sake of improving sustainability if given an incentive to do so. Of those respondents, 29% are willing to delay deliveries up to five days and 28% are willing to delay a week or more.
The data also showed the COVID-19 pandemic had a noticeable impact on consumer sustainability habits. Nearly half (44%) of consumers said their interest in shopping sustainably increased since the start of the pandemic.
Read the results of the survey >> here