Delivering a Smooth Shopping Journey
In the face of continuing high inflation, today’s shopper is more assertive, worn out and needs to stretch its shopping dollar further. It is becoming more challenging for retailers to meet shoppers on their terms.
The key to success is understanding shoppers as well as they understand you. Blue Yonder’s customer-driven Category Management capabilities enable retailers to use proactive, data-driven insights to turn Category Management into a powerful strategic weapon, connecting shoppers, suppliers and retailers to drive business growth.
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