Can You Put a Price on Love?
They say money can’t buy you love. But according to NRF’s 2023 Valentine’s Day spending survey, U.S. consumers plan to increase their spending to nearly $26 billion in 2023, with an average of $192.60 per consumer.
The challenge to get things right is a tough one. The multi-billion-dollar global industry associated to this one day of the year retailers/manufacturers need to deliver on their customer promise. With that promise, comes challenges both to the retailers and manufacturers (and particularly at this time of year, flower growers).
Finding that perfect gift takes a bit of time and effort so you want to be sure that it will arrive in time. As consumers we are fickle; if a retailer lets us down on this special occasion, even if we are usually loyal to the brand, then we are going to think twice about using them again in the future.
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