Blue Yonder Survey: Consumers Interest in Sustainable Products and Practices Still High
Nearly half of respondents report increased interest in eco-conscious habits over the past year, but remain wary of corporate sustainability claims
Blue Yonder, a leader in digital supply chain transformations and omni-channel commerce fulfillment, today released the results of its 2023 Consumer Sustainability Survey, which polled U.S.-based respondents on their habits and preferences for environmentally-friendly shopping. This is the second year of Blue Yonder’s survey. By and large, consumers remain invested in eco-conscious practices, with 48% of respondents sharing an increased interest in sustainability over the past year and 44% said it remained the same. Consumers are eager to shop green where possible, even if it means paying more for certain products.
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