21.11.2022 | Branchenyt
5 Steps for CPG Brands to Make D2C a Growth Engine
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Increasingly, consumer-packaged-goods (CPG) manufacturers are looking to engage consumers in highly personalized interactions. In this Blue Yonder blog, we discuss the 5 steps that CPG brands can take to make D2C a lucrative channel of business.
It’s no secret that the evolution of marketplaces and the COVID-19 pandemic altered consumer behavior over recent years. Now 51% of consumers start their shopping journey in the digital channel. It’s also hardly a revelation that retailers have responded by rethinking their strategies around inventory management and fulfillment options. This shift has opened the door for consumer packaged goods (CPG) companies to explore the possibility of their own direct-to-consumer (D2C) propositions.
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Key Trends in the Supply Chain Industry
Listen to this fireside chat where Salim Shaikh, VP Industry Strategies at Blue Yonder talks about new supply chain technologies in the automotive industry.
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Nestlé Purina Petcare Takes Category Management Strategy Into the Metaverse With Blue Yonder and 3DVR Solutions
Leading U.S. pet care company drives innovation with Blue Yonder’s category management capabilities and 3DVRS’s 3D visualization.
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Blue Yonder Releases Q4 2022 Company Highlights and Q1 2023 Commerce Industry Insights
Seamless shopping experience, AI growth, need for automation, importance of stores and frontline workers, and stabilizing logistics among top trends Blue Yonder is monitoring heading into Q1 2022.
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Blue Yonder Recognized in the Gartner® Market Guide for Retail Distributed Order Management Systems
Leverage the Market Guide to identify vendors whose capabilities and coverage in the Distributed Order Management market match against your business processes and goals.
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Upgrade Your OMS in Record Time - Deliver Enhanced Customer Experiences
With the rapid growth in online retail, it’s more essential than ever to offer a stellar online shopping experience to your customers.
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Sådan skaber du en modstandsdygtig forsyningskæde
Learn how industry leaders from companies like AstraZeneca, Colgate-Palmolive, Arla Foods, Estee Lauder, Fender Musical Instruments, and Blue Yonder are addressing disruptions and improving their supply chain visibility and and planning.
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