5 Steps for CPG Brands to Make D2C a Growth Engine
Increasingly, consumer-packaged-goods (CPG) manufacturers are looking to engage consumers in highly personalized interactions. In this Blue Yonder blog, we discuss the 5 steps that CPG brands can take to make D2C a lucrative channel of business.
It’s no secret that the evolution of marketplaces and the COVID-19 pandemic altered consumer behavior over recent years. Now 51% of consumers start their shopping journey in the digital channel. It’s also hardly a revelation that retailers have responded by rethinking their strategies around inventory management and fulfillment options. This shift has opened the door for consumer packaged goods (CPG) companies to explore the possibility of their own direct-to-consumer (D2C) propositions.
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