21.11.2022  |  Branchenyt

5 Steps for CPG Brands to Make D2C a Growth Engine

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Increasingly, consumer-packaged-goods (CPG) manufacturers are looking to engage consumers in highly personalized interactions. In this Blue Yonder blog, we discuss the 5 steps that CPG brands can take to make D2C a lucrative channel of business.

It’s no secret that the evolution of marketplaces and the COVID-19 pandemic altered consumer behavior over recent years. Now 51% of consumers start their shopping journey in the digital channel. It’s also hardly a revelation that retailers have responded by rethinking their strategies around inventory management and fulfillment options. This shift has opened the door for consumer packaged goods (CPG) companies to explore the possibility of their own direct-to-consumer (D2C) propositions.

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Blue Yonder (formerly JDA Software, Inc.) provides seamless, friction-free commerce, empowering every organization and person on the planet to fulfill their potential. Blue Yonder’s machine learning-driven digital fulfillment platform enables clients to deliver to their customers when, how and where they want it. Applying over 35 years of domain expertise, contextual intelligence and data sc…

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