RELEX Opens Sixth International Office

Provider of the world’s most powerful supply chain management software launches Danish operation.

“I reckon Danish businesses need RELEX,” says Keld Bograd, who has been busy getting his office set up in the Danish capital, Copenhagen. “I know supply chain software, I know when a company takes it to a new level and that’s just what RELEX has done.”

Bograd, who will be leading RELEX’s push into Denmark, is an old hand with ERP and supply chain management systems. He has worked 15 years in the field for, among others, E3, Epicor, Videlity and, most recently, Slimstock where he was country manager, Denmark.

“Everyone says ‘I’m really excited’ when they take on a new role, but in this case I really am,” Bograd says. “RELEX is fast becoming the supply chain technology company the others have to beat. The results speak for themselves, and their customers tell everyone about those results. I can simply say ‘don’t believe me, just ask the companies already using RELEX’.”

RELEX has grown rapidly since its inception in Helsinki in 2005. The company opened its first international office in Stockholm in 2009 and in Oslo in 2014. With an ever stronger presence across the Nordic region and enthusiastic references for its demand forecasting and inventory optimisation software Copenhagen was a logical next step in RELEX’s European expansion.

“We’re a company with Nordic roots and our reputation has preceded us right across Scandinavia,” says RELEX co-founder and Director, Scandinavia, Johanna Småros. “We’re well known for our work ethic, commitment to customers and systems that pay for themselves in a matter of months through outstanding results.”

“We’ve also had a remarkable impact with retailers, wholesalers and manufacturers dealing with food, short-shelf-life products and other tricky-to-handle goods. We know there are Danish businesses that need our software and expertise and we’re confident of a positive reception.”