Case Europris – A Supply Chain Transformation Journey

The Europris supply chain team needed to be able to measure store service levels in an efficient and reliable way so it could plan and forecast effectively. For that, Europris turned to RELEX.

Europris is Norway’s largest discount variety retailer. Its low-cost model relies on optimized sourcing, logistics and distribution. Europris offers competitively-priced private-label and brand-name merchandise across 12 product categories including home, DIY and gardening. In 2015 it decided to transform its supply chain operations in order to gain better visibility, free-up working capital and improve customer service.

Case Europris: Leadership and Technology – A Supply Chain Transformation Journey

Background

The Europris supply chain team had two particular areas of concern. Firstly, it appeared that some stores were carrying significantly more inventory than others. The SC team felt it would be possible to reduce inventory by 10-20% overall.

Secondly there seemed to be no obvious relationship between inventory and availability. Some stores with lower inventory levels had excellent availability, while a neighboring store might be carrying excess and yet still be out of stock across a range of items.

Europris concluded that the underlying problem was a lack of visibility. In particular its overview of what stock stores were actually holding was poor. It needed to be able to measure store service levels in an efficient and reliable way so it could plan and forecast effectively. For that, Europris turned to RELEX.

“Before we implemented RELEX, it was difficult for us to measure things like availability other than by going out to stores to take a look or by monitoring customer complaints”, says Marco Pair, Supply Chain Manager, Europris. “We were being told that our campaign items had sold out even though they were still being advertised. That sort of thing inevitably has an impact on customer loyalty.”

Results

The technical implementation went very smoothly with all the chain’s suppliers, its 230-plus stores and the DC all brought onto the system in a matter of months.

“From a technical point of view there were almost no obstacles. We’d sit in project meetings and ask ‘When is a bug going to show up?’ It never did. Did we ever wonder if we’d made the right choice? No. Never.” says Pair

Achieving a high level of supply chain visibility meant that Pair and his colleagues at last knew what stock was in the stores. Moreover, it opened the way to significantly more accurate replenishment forecasting and campaign management. Inventory levels fell sharply, availability rose dramatically and Europris’s ability to plan its logistics and staffing requirements improved markedly.

Pair foresees even more efficiency gains in the future. “We believe that we’ve only achieved 40% of what is possible so far. A fantastic roadmap lies ahead of us. The timeline over the next one or two years is full of things we can do thanks to RELEX.”

-

For the full case study and more results, read the study here: Case Europris: Leadership and Technology – A Supply Chain Transformation Journey

Mere fra...

RELEX Solutions køber Optimity for at tilbyde up-stream supply chain planlægning og -optimering

08.01.2024RELEX Solutions

Sponseret

11.12.2023RELEX Solutions

Sponseret

RELEX recognized as a Leader in 2023

16.08.2023RELEX Solutions

Sponseret

Reitan Convenience Sverige udvider deres partnerskab med RELEX for at transformere kampagneplanlægning og -optimering

REMA 1000 Norge vælger RELEX Solutions til at optimere forecasting, replenishment og space i deres butikker

02.02.2023RELEX Solutions

Sponseret

12.01.2023RELEX Solutions

Sponseret

3 fundamentals to maintaining control of demand in the consumer goods supply chain

13.12.2022RELEX Solutions

Sponseret

JYSK vælger RELEX Solutions til at understøtte ambitiøse globale vækstplaner med AI-drevet demand forecasting